FOUNDER
VLADIMIR IVANOV
Founder of Ministry of Fashion
Entrepreneur and media producer with long-standing work across fashion, media, events and professional communities. Ministry of Fashion is the next stage of that journey – a project created not simply to talk about the industry, but to connect it.
WHY MINISTRY OF FASHION
Ministry of Fashion begins with a simple idea: fashion is never created by one person.
Behind every collection, photograph, campaign, runway show or production stands a network of designers, models, photographers, stylists, makeup artists, manufacturers, agencies, media, retailers and many other professionals.
Over the years Vladimir Ivanov has worked across different parts of this environment – from the creation and organisation of fashion events to the development of media and professional formats.
Ministry of Fashion is an attempt to turn that fragmented environment into a more connected professional network.
THE JOURNEY
HOW THE PROJECT CAME TO BE
- 01
URBAN AGENCY
Urban Agency was among the projects through which Vladimir Ivanov developed work across fashion, communications and events.
- 02
SOFIA FASHION WEEK
Vladimir Ivanov was among the first owners of Sofia Fashion Week, while Urban Agency was among the organisations involved in delivering its early editions. He later sold his participation and today has no active involvement in Sofia Fashion Week.
- 03
FASHIONTALKS & URBN
In 2026, that work continues through FashionTalks, a specialised media platform for fashion and the creative industries, and URBN, an events platform for runway shows, conferences and professional formats.
- 04
MINISTRY OF FASHION
Ministry of Fashion is the next step – an independent professional platform centred not on a single event or media title, but on the network of people, companies and opportunities behind the industry.
NOT ANOTHER MEDIA BRAND.NOT ANOTHER EVENT.
FashionTalks tells the stories of the industry.
URBN brings it together physically.
Ministry of Fashion is being built to connect it professionally.
That is the fundamental difference behind the new project.
- FASHIONTALKSMEDIA
- URBNEVENTS
- MOFNETWORK
THREE PRINCIPLES BEHIND THE PROJECT
- 01
PROFESSIONALISM
Participation in the industry should be grounded in real work, experience and professional conduct.
- 02
CONNECTION
Talent becomes more valuable when it can find the right people, companies and opportunities.
- 03
AN OPEN INDUSTRY
Ministry of Fashion should create new ways into the industry rather than another closed circle.
FOUNDED WITH A CLEAR VISION.BUILT WITH THE INDUSTRY.
Ministry of Fashion has a founder, but the network will not be built by one person. Founding 100 is the first step towards creating a community of professionals and organisations that will help shape the future of the platform.
MOF is an independent professional platform founded by Vladimir Ivanov. It is not a government body, ministry or public authority.